At Camp Nejeda, children and teens with Type 1 Diabetes are able to live freely and explore their identities without being defined by their disease. While an Interaction Design Intern at McCann Echo, I had the opportunity to work with Camp Nejeda to develop promotional materials for this non-profit organization.
Upon researching the camp, I found that their website was incredibly complicated, out of date, and lacked a clear and consistent visual identity. Camp Nejeda's website is used to provide information to campers, parents, donors, and counselors. With a wide variety of users to the website, the complicated experience was effective for none of them.
I brought these concerns to the lead interaction designer at Echo and asked if I could take on the project of redesigning Camp Nejeda's digital experience. I worked closely with Echo's UX team throughout the process; they provided me with incredible mentorship, critiquing, and knowledge of their digital design process.
My goals for the new website were to showcase the story of Camp Nejeda and to create an emotional connection to the camp while incorporating interactivity and responsive design. I also focused on creating a consistent visual identity that was professional for potential donors but also fun for potential campers and parents. I strived to create a simple navigation so that information was accessible to all of the user types.
In addition to the website I designed, I also created other print and digital marketing materials for Camp Nejeda including an infographic, social media graphics, and a map in both poster and pocket-sized versions.
Pipe Dream site
Island of the Self